[BUS6100] Global Business
Welcome to BUS6100, Global Business. Global Business provides learners with an expansive understanding of international markets and how to manage cross-border transactions to effectively operate and compete in global, local, and emerging markets. The course focuses on the complexities, strategies, risks, and rewards that arise due to “liquid borders,” technology, cross-cultural and political issues, international organizations, nongovernmental organizations (NGOs), trade agreements, foreign direct investment (FDI) in emerging markets, currency risk, challenges, and sustainability. Learners develop a market entry strategy analysis for a business operating in the global or local environment.